The Truth is brands (including churches) don't do well on TikTok. The only content getting any traction is content from individuals.
Understanding TikTok's Audience and Algorithm
TikTok has a unique audience and algorithm that heavily favors individual creators over brands. The platform is primarily used by younger users who are looking for entertaining and relatable content. TikTok's algorithm is designed to promote videos that are engaging, creative, and aligned with users' interests. As a result, content from individual creators tends to perform much better on TikTok compared to branded content.
To succeed on TikTok, it's important to understand the preferences and behaviors of the platform's audience. This includes staying up-to-date with the latest trends, using popular sounds and hashtags, and creating content that resonates with TikTok users. By understanding TikTok's audience and algorithm, churches can better navigate the platform and tailor their content to maximize engagement and reach.
Posting As A Church Is Probably A Waste Of Time
While it may be tempting for a church to create a TikTok account and start posting content, the reality is that it's likely to be a waste of time and effort. As mentioned earlier, brands, including churches, don't typically perform well on TikTok. The platform's audience is more interested in content from individual creators who can provide unique perspectives, entertainment, and relatability.
Posting as a church on TikTok may not only result in low engagement and reach, but it can also come across as inauthentic or promotional. TikTok users are looking for genuine and authentic content that they can connect with, rather than content that feels like an advertisement or a brand trying to promote itself. Therefore, it's important for churches to carefully consider whether investing time and effort into posting content as a church on TikTok is worth it.
A Staff or Church Pastor Could Post As An Individual Creator Instead
Instead of posting as a church, a more effective approach could be having a staff member or church pastor create a TikTok account and post content as an individual creator. By doing so, the account can provide a more personal and relatable experience for TikTok users. The staff member or pastor can share their unique perspectives, insights, and experiences related to faith, spirituality, and church life.
Posting as an individual creator allows for more creativity and flexibility in content creation. It also increases the chances of connecting with TikTok's audience on a deeper level. By leveraging the staff member's or pastor's personality and expertise, the TikTok account can stand out and attract more engagement and followers. This approach is likely to be more effective in reaching and resonating with TikTok users compared to posting as a church.
However, it's important to ensure that the content remains authentic, genuine, and aligned with the values and mission of the church. It should provide value to the TikTok community and contribute positively to the platform. With the right approach and content strategy, a staff member or church pastor can effectively use TikTok to share their faith and connect with a wider audience.